Carl Hancock Marketing Godalming Guildford Surrey

Marketing Strategy

Marketing Strategy
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In the Art of War, Sun Tzu said, 'strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat'. This is as true today as it was when written 2000 years ago.


What is Marketing Strategy?

Marketing strategy is the overarching aim of what your company wishes to achieve in terms of its marketing endeavours. It tends to be long-term in perspective and more often than not, the best way to work out this overarching aim is to simply close your eyes and realistically ask yourself, 'where do I want my company to be positioned in one, three or five years time?'


Do you want to be the market leader? Do you want to have moved into a new sector? Do you want to have opened new outlets? Any one of these (and many more) could be your marketing strategy.


Once you have your aim, then it's a question of working out how you're going to get there. With this done, you have a marketing strategy.



Strategic Models

Nothing in the world is black and white, so the formula that works for one will not necessarily work for another. There are countless models that are put forward that contain the elements to consider most such as the 3Cs (corporation, customer, competitors), the 4Ps (product, price, promotion, place), the 4Cs (consumer, cost, communication, convenience), there's even the 7Cs, which are too many to go into.


Similar to the concept of integrated marketing, the point to remember is that marketing strategy is never about one thing. If you want to be leading your market in three years you'll not do so by focusing on your communications, yet neglecting cost etc.



How we can help

We can work with you to find your realistic aims - where you would like your company to be positioned - and help devise the best way to achieve it.


We will discuss with you the different elements that you'll need to take into account and produce a strategy that is robust, easy to follow and flexible enough to change with market conditions.



Find out more

If you'd like to find out more about how we can help with your marketing strategy, please send us an email or fill in the form below.


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Marketing Strategy | Marketing Strategy in Godalming