Carl Hancock Marketing Godalming Guildford Surrey

Email Marketing

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Virtually free and hugely powerful, email marketing can provide one of the best returns on investment of any form of marketing - if done correctly. Its rise in popularity is also its potential downfall so one needs to be careful with its use.


Why you need to be careful with email marketing

There are two main reasons you need to be careful with email marketing: Spam and Over Exposure.


In the case of spam you not only run the risk of having your emails considered to be spam by service providers and therefore blocked, but you also run the risk of having your target audience consider you to be a spammer, which will create a negative sentiment toward you and your business.


Over exposure simply comes from the fact that our inboxes are bombarded daily by email communications, which means you have to really stand out from the crowd.



How we can help

At Carl Hancock Marketing we can help in many ways in terms of email marketing and can work with you on the following things:


What are you trying to achieve?

Are you trying to sell, build your brand, elicit a response? This is the first question you should ask before any marketing endeavour, but is absolutely essential in email marketing as it will determine what you send, how you send it and who you send it to.


Getting a list

You need to send your emails to people who want to receive them and in order for that to happen, you need to build a list. There a many different way to do this - we can show you how.


Subject Line

It's a fine balance between a subject line that is catchy enough to make people want to open your email and one that lands you in spam purgatory. We have plenty experience of walking this fine line.


Email marketing as part of an integrated approach

Email marketing is more often than not best used as part of an integrative approach in which the email is used to guide people to other marketing endeavours such as web pages, event booking forms, magazine articles etc. We can help to make all of these elements fit together and work together.



Find out more

If you'd like to find out more about how we can help with your email marketing, please send us an email or fill in the form below.


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01483 351648

07813 648470


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Email Marketing | Email Marketing in Godalming