Carl Hancock Marketing Godalming Guildford Surrey


copy writing
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Whereas graphic design might catch the eye, web design will lead people to where you want them to go and PR will help you reach a wider audience, it is copywriting that will ultimately decide if people will buy from you or not.


Why copywriting is so important

Copywriting is important because it is all about words and as the famous saying goes, the pen is mightier than the sword.


Just about every facet of marketing involves an element of copywriting - the strap line under a logo, the content on a website and the blurb on a advert, right through to the more obvious elements such as press releases and brochure content. If you use twitter - that's copywriting.


Good copy elicits emotions and persuades people to buy - that's why good copywriting is so important.



How we can help

At Carl Hancock Marketing, we have expertise across the board in copywriting and if it contains words, we can write it. We can help write copy for:

  • Your website
  • Press releases
  • Articles
  • Newsletters
  • Case Studies
  • Emails
  • Direct Marketing
  • Search Engine Optimisation
  • Slogans
  • Company profiles
  • Brochures
  • Leaflets
  • Social media
  • Advertising
  • Boiler plates
  • Catalogues

The copywriting we do tends to fall into one of two camps:


Online Copywriting

Writing online copy is very different to writing for print insomuch as what you're hoping to achieve is different and the audiences' reasons and way of reading is completely different.


Most important to remember is that the reader's attention span is shorter on the web, so you need to get to the point quicker or at the very least keep them engaged. Really good online copy will not only drive people toward the response you're looking for, but is a fundamental tool in search engine optimisation.


Offline Copywriting

Offline copywriting tends to take two forms - the long and the short. The long form of offline copywriting would be things like case studies, newsletters, direct mailing and press releases, the key to all of which that it has to have some value. People need to want to read it, hopefully keep it and even pass it on to other people.


The short form of offline copywriting will be things like slogans, headlines and advertising copy. With these you'll often have only a few words to get the message across.



Find out more

If you'd like to find out more about how we can help with your copywriting, please send us an email or fill in the form below.


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01483 351648

07813 648470


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Copywriting | Copywriting in Godalming